Targeting Recommendations and Best Practices

Effective targeting helps maximize reach, engagement, and conversions. Below are the core best practices to follow when setting up campaigns.

1. Combine Multiple Targeting Signals

Use website interests together with blockchain behavior.  For example, targeting users interested in DeFi content who also show recent wallet activity increases both relevance and conversion likelihood.  This creates more accurate audiences and improves overall traffic quality.

2. Prioritize Recent Activity

Recent audience actions are the strongest indicators of intent. Focus on users who have interacted or transacted within the past 30 days, these individuals are more likely to engage again. Blockchain-Ads automatically updates audience pools in real time, keeping your campaigns aligned with current activity trends.

3. Adjust Targeting Based on Your Goal

Clarify your campaign goals before choosing audience parameters:

• For awareness or reach, start with broader audience categories to maximize impressions across territories and devices.
• For performance or conversion campaigns, narrow targeting by using specific blockchain behaviors, transactional patterns, or verified categories tied to your product or service.

Blockchain-Ads’ AI Optimization Engine helps dynamically adjust these parameters as your campaign learns, maintaining an ideal balance between reach and efficiency.

4. Avoid Over-Restricting

While detailed targeting feels precise, too many restrictions can reduce ad delivery and limit exposure. Aim for a balanced approach—broad enough for scale, but refined enough to stay relevant. If performance drops, loosen one filter at a time to identify which layer may be limiting the audience.

5. Test and Improve

Optimization is a continuous process. Begin with recommended categories, review real-time blockchain-verified performance data through your Blockchain-Ads dashboard, and refine your audience strategy weekly. Testing new combinations of interests and behaviors often uncovers unexpected high-performing segments.

Steps for Best Targeting Setup

Configure targeting effectively:

1. In the HUB campaign creation form, go to the "Audience & Targeting" step.
2. Toggle "Automated Targeting" on for system suggestions based on your landing page and assets.
3. Switch to manual targeting for more control if needed.
4. Balance pre-built segments (e.g., Web3 Native) and custom segments (e.g., pixel-based signups).
5. Use audience size and impression estimates in the right panel to adjust selections.
6. Test combinations by launching a small-budget campaign to compare performance.

Best Practices: Layer pre-built and custom segments for relevance (e.g., DeFi Users + Finance interest); aim for 1M+ audience size for sufficient reach; save custom segments in HUB for reuse; monitor HUB reports for performance trends; start broad and narrow based on data.

Troubleshooting: Audience too large? Add exclusions like GEO or device filters. No delivery? Check estimates and broaden segments. Errors in setup? Validate inputs or refresh the page.

Benefits

Effective targeting helps you connect with relevant audiences, improving campaign performance with data-driven segment choices.

Table: Targeting Tips

FAQs

• Broad or narrow targeting? Start broad (e.g., Web3 Native) and narrow based on performance data.
• Why are estimates low? Add broader segments (e.g., Finance interest) or enable automated targeting.
• Can I combine segment types? Yes, layer pre-built, custom, and GEO/device for precision.
• Best for beginners? Use automated targeting for simplicity, then switch to manual for control.
• How to update targeting? Edit in the campaign’s targeting settings in HUB.
• Compliance considerations? Verify segments meet industry regulations (e.g., age-gating for iGaming).
• Performance not improving? Test new segment combinations or adjust budget in HUB.