Blockchain-Ads is now part of Nexus
Powering the next generation of performance advertising

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Know your customers and their behavior

Get a complete understanding of your customers across devices and platforms. Track user behavior from website visits to on-chain transactions in a single view.

Blockchain Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Two young women smiling and looking at a smartphone together outdoors.
Laptop screen showing a Web3 visitors and wallets analytics dashboard with bar charts illustrating visitor steps and wallet connections.

See what’s in it for you.

Unlock customer-centric measurement

Understand how your customers interact across your sites and apps, throughout their entire lifecycle.

Get smarter insights to improve ROI.

Identify what traffic sources are bringing the conversions and on-chain transactions and optimise your marketing effort based of it.

Connect your insights to results.

Directly integrate with Blockchain-Ads and retarget your most valuable audience, as well as lookalike audiences
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"We are running more than 45 campaigns for 10 different companies. The BCA Analytics gives us full visibility on litereally all of our marketing efforts. Only analytics that connects all the dots. From website visitors to app users to sales and on-chain transaction."

Adam Jordan - CEO- Social Kick Marketing Agency

Dive into the details.

A reliable measurement tool with simple setup and intuitive reporting, cross-platform, build for web2 & web3 attribution.
Dashboard on a laptop screen showing blockchain website analytics with user activity by cohort table and bar charts for visitors and views.
Laptop screen displaying a campaign insights dashboard with metrics: 2,152 clicks, 324,338 impressions, $5,086.95 ad spend, and 57 conversions, plus a line graph showing trends from January 23 to February 4.

Designed to work together.

Use Analytics with other Blockchain HUB solutions to get a complete understanding of your marketing efforts and enhance performance.
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Blockchain-Ads

Blockchain PR Network

Blockchain CRM

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Uniswap increases conversion rate 18X with Blockchain Analytics

Uniswap used Blockchain Analytics as a single measurement source of truth across its website, app and blockchain activity to identify the traffic sources and marketing campaigns that are contributing the most towards on-chain activity.

The result was an optimisng marketing activitis based on the insights that got 85% increase in time spend on site and 18X conversion rate improvement.
An laptop showing Blockchain-Ads analytics dashboard illustrating performance measurement

Resources

Instructions for installing a tracking script on a website, including obtaining and inserting the tracking code with example script code.
Code snippet demonstrating tracking custom conversion events using HTML data attributes with a button element for signup completion including plan, referrer, and email parameters.Code snippets demonstrating how to integrate Web3 wallet IDs by tracking wallet connections using BCA's trackWallet API with basic tracking and metadata options.
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