Game Advertising

Find active gamers. Drive in-game revenue growth

Acquire high-intent players who maximize IAP and subscription revenue.
Grid of twelve gaming company logos including Supercell, Riot Games, Activision Blizzard, GameStop, Konami, and Gala Games.
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Trusted by leading gaming brands

1.9K+

Total Game Installs
(14 days)

+23%

Dormant player reactivation

1.4M+

Gameplay Sessions Triggered
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Use Blockchain-Ads to reach engaged gamers who are ready to try new titles

Targeting Capacity

Target users through their gaming habits, preferred game types (like RPG or Strategy), and verified history of making in-app purchases or subscriptions. That way, you reach players actively researching new titles, downloading new games, or comparing subscription benefits, so every campaign drives qualified users that convert.

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Total Transparency

Every impression, click, and conversion is independently validated and logged, creating a verifiable audit trail that is immutable and public. Full visibility down to the ad and audience level.

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Complete Control

Define your success metrics including installs, subscription, renewals, or in-game purchases. You can optimize campaigns manually or enable Nexus, Blockchain-Ads's intelligent agent which analyzes campaign performance and automatically optimizes for better results giving you more in-app purchases or a lower cost per new user.

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What success looks like

18,000

New Players

18,000 new players | $52 cost per player | 7.2× return "18,000 first deposits in LATAM markets"

View Case Study

1,200

New Token Holders

1,200 new token holders | $758K token purchases | 8.5x ROAS with strategic gaming targeting

View Case Study

8,000

Active Users

8,000 active users | $144,000 revenue | 2.4x ROAS with strategic Web3 targeting

View Case Study

5,000

Active Players

10,000 sign-ups and 5,000 active players | 3x ROAS on token sales

View Case Study

Average Costs to Drive Outcomes

$2.50 - $4.20

App install

$15 - $28

In-App Purchase

$8 - $15

Player Registration
View Performance Data

How to get started with video games advertising

Mobile and console games typically need several exposures before players commit to downloading or buying, making every touchpoint in the user acquisition funnel essential for converting viewers into active players.

Awareness
How to increase awareness

Target engaged gamers who are actively exploring new titles in your genre. The most effective awareness ads showcase your game's unique features without pushing immediate downloads or pre-orders. Creative should be cinematic and memorable, capturing the epic moments and gameplay that define your experience.

Key KPIs:
Reach & Frequency, Video Views, Engagement Rate
Case Studies
Engagement
How to engage your audience

Build on your game's story to develop deeper engagement touchpoints with your audience; for example, ads showcasing gameplay mechanics, character reveals, or multiplayer features that match player interests and direct to landing pages for more content. Measure campaign success through traffic quality and engagement depth, as you guide players closer to downloading or purchasing.

Key KPIs:
CTR, Landing Page Engagement, Store Page Actions
Case Studies
Conversions
How to convert

Direct those points of engagement toward specific actions, with performance ads leading to limited-time offers, pre-order bonuses, or direct store pages for immediate downloads and purchases.

Key KPIs:
Install/Download Rate, Purchase Conversion Rate, Cost Per Install (CPI)

Get started in three steps

Qualify

Access is limited to verified
advertisers only. Compliance checks and budget thresholds, and verification meeting is mandatory.

1/3

Launch

Choose Automated or qualify for Managed service to launch goal driven campaigns

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2/3

Scale

NEXUS AI adapts campaigns in real time—refining targeting, shifting budgets and maximizing outcomes. Growth is transparent, controlled, and measurable at every stage.

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3/3

"Hands down, this is the best user acquisition partner for game growth. Their platform provides the data transparency we need to optimize effectively, resulting in scalable and consistently profitable campaigns across all our key markets."

Sarah Kim
Head of Growth, Top Mobile Gaming Studio
FAQs

Got questions? We’ve got answers.

How can I qualify to gain access to the Blockchain-Ads platform?

To gain access, your company must first pass a mandatory qualification and compliance check. This process ensures that your business and advertising content adhere to all platform standards and applicable regional advertising regulations. Once your business is approved and your account is funded, you will be granted access to launch your campaigns.

How quickly can I launch my blockchain gaming campaign?

Once your account is qualified and funded, Blockchain-Ads enables rapid campaign setup and launch. The time to go live depends on completion of platform onboarding and any necessary compliance reviews for gaming advertisers. Most setups are completed in hours after final approval.

What's the minimum budget to start a gaming advertising campaign?

The minimum budget to start a gaming campaign is $10,000. The platform is built for mass growth and user acquisition at scale, so campaigns perform best with higher ad volumes and deeper data. On average, typical campaign budgets run at $68,000 per month for optimal reach and learning cycles.

How can I target gaming audiences specifically with Blockchain-Ads?

You can use Automated Targeting or switch to Manual selection to reach high-intent gamer segments based on their platform and playstyle.

Target specific Blockchain Behavior groups like Play-to-Earn Gamers, Web3 Gamers, and Blockchain Gaming Users. Layer this with On-site Interest categories, including Mobile Gaming, PC/Console Gaming, and specific genres like RPG & MMO and eSports.

Further refine campaigns using Custom Audience Segments like lookalikes or uploaded CRM data, and apply Geo-targeting to comply with regional regulations.

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