Track specific user actions like sign-ups or purchases with the Blockchain-Ads pixel to optimize your campaigns.
This guide helps you set up and verify events using HUB tools for accurate tracking.
Steps to Set Up Events
Configure events in minutes:
- After installing the pixel (see Article 3), go to HUB’s "Tracking" > "Conversions" tab.
- Click "Create Conversion" to start.
- Name the event descriptively (e.g., "Signup Completed").
- Select event type: "All" for live tracking or "Test" for verification.
- Define the event trigger (e.g., page load, button click—use pixel code for manual/S2S, tag for GTM).
- Add the code/snippet to your site where the event occurs (e.g., thank-you page for purchases).
- Save and test by performing the action; check "Total Events Received" in the HUB Conversions table.
- Use the event in campaigns for optimization.
Best Practices: Define 3-5 key events per funnel (e.g., view, click, signup); use clear names for easy identification; test events in a staging environment first; set up events for all campaign objectives; monitor event status (Verified/Unverified) in HUB; use reports for performance analysis.
Troubleshooting: Events not recording? Check pixel firing in browser dev tools. Unverified status? Trigger more test actions. Zero events? Ensure code is on the correct page. Data delayed? Wait 1-5 minutes for processing. Table empty? Create your first event.
Table: Common Event Types
FAQs
- What events can I track? Page views, clicks, sign-ups, purchases, app installs, or custom events.
- Test vs. All type? Use Test for verification during setup; All for live tracking.
- How to verify events? Trigger the action and check the "Events Received" column in HUB.
- Can I track multiple events? Yes, create separate events for each action.
- Can I edit events? Yes, use edit/delete actions in the HUB Conversions table.
- Cross-device tracking? Supported with pixel or S2S setup (see Article 3).
- Event limits? No strict limit, but keep to 5-10 per campaign for manageability.
