CPM on Blockchain-Ads

CPM (Cost per Mille) means the cost you pay for every 1,000 ad impressions. On Blockchain-Ads, CPM is most commonly used for brand-awareness and reach-focused campaigns where the primary goal is visibility rather than direct conversions.

When to use CPM

• Use CPM when your objective is to maximize reach, visibility, or share of voice across your target audiences.
• Typical use cases include brand launches, major updates, listings, rebrands, and market-positioning campaigns.
• CPM is particularly effective for upper-funnel initiatives where you want to stay consistently visible to crypto-native and Web3-aligned users.

Why CPM matters for compliance and strategy

• CPM gives you predictable exposure and helps ensure that your messaging is delivered widely and consistently within approved, brand-safe inventory.
• For regulated industries (finance, exchanges, trading, gaming, SaaS, AI), CPM campaigns are often used to distribute compliant, disclosure-rich creatives at scale while respecting regional rules and internal policies.
• Strong CPM performance contributes to brand lift, recall, and recognition, which can support later performance campaigns that run on CPC or other outcome-based models.

What influences CPM on Blockchain-Ads

• GEO and regulatory profile of the region (e.g., Tier 1 markets and tightly regulated jurisdictions typically command higher CPMs).
• Targeting depth, including blockchain behavior, interest layers, and industry filters.
• Creative quality, relevance, and approval status under platform policies.
• Overall market demand and competition for similar audiences at the same time.