CPC on Blockchain-Ads

CPC (Cost per Click) is the amount you pay for each click on your ad. Blockchain-Ads is a performance-driven platform, and most user-acquisition and conversion-led campaigns are structured around CPC.

When to use CPC

• Use CPC when your primary goal is performance: sign-ups, deposits, trades, purchases, app installs, or other measurable actions.
• CPC is recommended for mid- and lower-funnel campaigns where you want to drive qualified traffic into KYC flows, onboarding funnels, or product experiences.
• It is especially suitable for regulated industries where tracking acquisition cost and conversion quality is critical for compliance and ROI.

Why CPC matters for compliance and strategy

• CPC ensures you pay for measurable engagement (clicks) rather than impressions only, helping align spend with user intent and performance outcomes.
• For finance, gaming, and other regulated verticals, CPC helps quantify cost per lead, cost per account, or cost per depositor, which supports internal reporting and regulatory expectations around marketing efficiency.
• Paired with blockchain-verified attribution, CPC campaigns on Blockchain-Ads help you understand which audiences and creatives actually drive on-chain or account-level actions.

What influences CPC on Blockchain-Ads

• GEO mix and regulatory requirements of target markets.
• Precision of targeting (e.g., highly specific on-chain behaviors vs broad interest categories).
• Vertical (CeFi, DeFi, gaming, SaaS, AI, infrastructure) and typical competition in those categories.
• Creative performance (CTR), landing-page quality, and conversion funnels.
• Daily budget and bid levels relative to other advertisers pursuing the same audiences.

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