Performance & Quality

Blockchain-Ads is built to prioritize not just revenue, but the quality and effectiveness of every ad served on your site.

Key Performance Metrics

• Fill Rate: The percentage of available ad slots that are successfully filled with ads. Higher fill rates mean less empty space and more earning potential.
• Viewability: Measurement of how often ads are actually seen by real users. Ads placed “above the fold” or in visible site sections have higher viewability and perform better.
• Engagement & Clicks: Track how often users interact with your ads—higher engagement means more advertiser demand and potentially higher CPMs.

How Quality is Maintained

• Selective Ad Serving: Only ads relevant to your visitors and compliant with platform standards are displayed.
• Automated Quality Check: The platform continuously monitors for ad performance, compliance, and fraud.
• Reputation & Trust: High-quality sites get priority with demand partners and may receive premium campaigns.

Tips for Improving Performance & Quality

• Traffic Quality Standards: Human, organic traffic only; avoid bots, high bounce rates (>90%), or redirects—ensuring suitability for third-generation targeting.
• GEO and Device Traffic Reporting: Dashboard > Reports > Traffic Breakdown; filter by country/device for impressions/clicks/revenue from high-value users.
• Blacklist/Whitelist Criteria: Blacklist for repeated invalid traffic; whitelist for premium, verified sites attracting relevant ads.
• Site Content Restrictions: No unlicensed gambling, infringing material, malware, or ungated adult content—to support premium advertiser matches.
• Brand Safety and Compliance Rules: Use HTTPS; no hidden ads or auto-redirects; align with standards for selective, relevant ad serving.

Best Practices: Regularly audit traffic sources; aim for low bounce rates to enhance premium on high-relevance impressions.

FAQs

1. Why aren’t all my ad slots filled?
   Fill rates depend on demand and site quality. Optimize for user experience and compliance.
2. What content is prohibited? Unlicensed gambling, infringing material, malware, or ungated adult content to maintain advertiser trust.
3. How long does the review process take? 1-3 business days for applications, with email notification on status.