Palmswap Case Study
Campaign Overview
Palmswap is a decentralized finance (DeFi) platform, a Perp Dex, aiming to revolutionize the crypto trading experience. The project needed to raise substantial initial liquidity and attract a large investor base for their presale and Token Generation Event (TGE). By leveraging Blockchain-Ads' advanced targeting capabilities and multi-phase campaign strategy, Palmswap successfully raised $1.8 million in their presale while attracting over 100,000 whitelist entries.
Strategy
- Audience Targeting: Targeted DeFi Protocol Users and Perpetual Traders interested in Investing, focusing on Token Hodlers: BTC for audiences actively seeking advanced derivatives platforms.
- Incentive Structure: Implemented tiered discount system offering up to 75% reduction from TGE price for early investors.
- Referral Program: Provided 5% token bonus for users who invited other investors, encouraging viral growth.
- Retargeting Strategy: Converted whitelist members into presale investors through time-sensitive incentives and personalized messaging.
The campaign executed a two-phase approach over 90 days, beginning with presale sign-ups and whitelist entries, followed by strategic retargeting to convert passive interest into active presale investments during the 7-day presale window.
Results
The campaign achieved remarkable outcomes:
- Over 100,000 entries in the Gleam campaign and presale whitelist, which exceeded initial expectations.
- $1,800,000 liquidity raised during the 7-day presale window.
- $5,000,000 market cap achieved at TGE.
Execution
- Targeting DeFi users and perpetual traders ensured ads reached qualified audiences seeking derivatives platforms.
- Tiered discounts and referral bonuses created competitive urgency driving presale participation rates.
- Strategic retargeting converted whitelist members into investors through time-sensitive incentive campaigns.
Insights & Learnings
Strategic targeting of DeFi Protocol Users and Perpetual Traders maximized campaign relevance and engagement. Blockchain-Ads' platform enabled precise audience segmentation that directly supported Palmswap's fundraising objectives. The combination of behavioral targeting and structured incentives delivered exceptional results for presale.
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