E.Money Case Study
Leveraged behavioral targeting for DeFi protocol users and finance-focused audiences to drive premium wallet adoption.
Campaign Overview
E.Money is a premier wallet provider focused on bringing ease of use and security of banking to DeFi. They wanted to significantly increase their user base through a targeted advertising campaign. The E.Money campaign aimed to drive user acquisition through strategic ad placements with a $30,000 budget over 30 days:
Strategy
- Audience Targeting: Targeted DeFi Protocol Users and High Net Worth Individuals interested in Personal Finance and Investing to reach financially sophisticated users seeking premium wallet solutions.
- Premium Positioning: Emphasized security features and banking-grade user experience to attract quality users.
- Performance Optimization: Utilized real-time analytics for continuous campaign refinement and ROI maximization.
- Strategic Messaging: Focused on DeFi security and ease-of-use benefits to drive conversions among target segments.
Results
- Impressions: 1,896,366
- Clicks: 167,998
- New Users: 8,101
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Execution
- Precise Audience Alignment: DeFi Protocol Users targeting ensured high relevance and engagement from experienced blockchain users.
- Quality User Focus: High Net Worth Individual targeting attracted users with capital to meaningfully engage with DeFi services.
- Strategic Interest Matching: Personal Finance and Investing interests captured users seeking sophisticated financial tools and security solutions.
Insights & Learnings
E.Money's strategic targeting of DeFi Protocol Users and High Net Worth Individuals resulted in exceptional user acquisition performance. The campaign demonstrated how precise behavioral and interest-based targeting drives premium user growth. This approach proved that quality audience segmentation delivers superior results in competitive FinTech markets.
Success Stories
What success looks like
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Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
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Traders
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3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
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25k
Users
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Users
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Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
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8,000
Active Users
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280%
ROI since 2019
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