Metamorphoses Case Study
Targeted high-value individuals and crypto portfolio holders to drive strategic minting conversions.
Campaign Overview
Concept2048, a premium fashion brand, launched Metamorphoses, an exclusive art NFT collection on the TON blockchain with a 0.2 ETH floor price. The brand wanted to build a strong Web3 community and brand awareness to help them sell their NFTs. By leveraging Blockchain-Ads to run targeted campaigns to qualified crypto investors, Concept2048 successfully achieved sold-out status for their first, second, and third NFT collections while establishing a strong Web3 presence.
Strategy
- Audience Targeting: Targeted High Net Worth Individuals and Token Hodlers: ETH interested in Personal Finance and Investing to reach qualified collectors with sufficient purchasing power for premium art pieces.
- Value-Based Segmentation: Focused campaigns on users with demonstrated crypto portfolio values exceeding the 0.2 ETH floor price requirement.
- Cross-Platform Optimization: Utilized strategic retargeting from Telegram whitelist building to NFT mint page conversion.
- Performance Analytics: Continuously optimized campaigns based on real-time user behavior and conversion data.
Results
The Blockchain-Ads campaign delivered exceptional results for Concept2048:
- Achieved SOLD OUT status for their first, second, and third NFT collections
- Successfully filled their Telegram whitelist with qualified TON wallet holders
- Established a strong Web3 community and brand presence
Execution
- Strategic Wealth Targeting: High Net Worth targeting aligned with premium collection pricing and audience capacity.
- Behavioral Portfolio Matching: ETH holders showed proven crypto investment behavior and collection purchasing power.
- Cross-Platform Funnel Optimization: Telegram retargeting created seamless conversion paths from awareness to purchase completion.
Insights & Learnings
Strategic targeting of qualified crypto investors delivered exceptional NFT collection performance results. Behavioral audience segmentation and cross-platform retargeting created sustainable sellout success patterns. This demonstrates precision targeting effectiveness for premium digital art collection launches.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
.png)
31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
.png)
3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
.png)
25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
42K
Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
.png)
.jpeg)
.png)
.avif)
.avif)
8,000
Active Users
.jpg)
280%
ROI since 2019
Get Started Now
Schedule a call to qualify and launch your ads