Palmswap Case Study

Campaign Overview

Palmswap is a decentralized finance (DeFi) platform, a Perp Dex, aiming to revolutionize the crypto trading experience. The project needed to raise substantial initial liquidity and attract a large investor base for their presale and Token Generation Event (TGE). By leveraging Blockchain-Ads' advanced targeting capabilities and multi-phase campaign strategy, Palmswap successfully raised $1.8 million in their presale while attracting over 100,000 whitelist entries.

Strategy

• Audience Targeting: Targeted DeFi Protocol Users and Perpetual Traders interested in Investing, focusing on Token Hodlers: BTC for audiences actively seeking advanced derivatives platforms.
• Incentive Structure: Implemented tiered discount system offering up to 75% reduction from TGE price for early investors.
• Referral Program: Provided 5% token bonus for users who invited other investors, encouraging viral growth.
• Retargeting Strategy: Converted whitelist members into presale investors through time-sensitive incentives and personalized messaging.

The campaign executed a two-phase approach over 90 days, beginning with presale sign-ups and whitelist entries, followed by strategic retargeting to convert passive interest into active presale investments during the 7-day presale window.

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