Case Studies
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5ire.org

5ire.org Case Study

170
Total Conversions
$57,782
Transaction Volume
$119.52
Cost Per Acquisition
2.84x
Return on Ad Spend
Company
5ire.org
Industry
Cryptocurrency
Duration
30 Days
Budget
$20,318
Objective
Targeted Token Hodlers: ETH and DeFi Protocol Users to drive sustainable blockchain adoption.

Campaign Overview

5ire.org is a layer 1 blockchain platform emphasizing sustainability, security, and scalability. They faced the challenge of expanding their user base and increasing the number of token holders in a competitive market. Using Blockchain-Ads' granular targeting capabilities, 5ire.org ran a successful campaign that significantly increased their token holders and purchase volume, with a $20,318 ad spend budget.

Strategy

The primary goals of the campaign were to drive new token holder acquisitions and boost token purchase volume through strategic audience targeting:

  • Audience Targeting: Targeted Token Hodlers: ETH and DeFi Protocol Users interested in Investing and Wealth Management for audiences seeking sustainable blockchain infrastructure solutions.
  • Creative Optimization: A/B-tested ad creatives emphasizing 5ire.org's sustainability and scalability messaging.
  • Performance Optimization: Implemented strategic retargeting to re-engage interested users and maximize conversion rates.

Results

  • Total Impressions: 3.84 million
  • Total Clicks: 20,640
  • New Token Holders: 170
  • Purchase Volume: $57,782
No items found.
Inactive-State
Active State

Execution

  • Targeting ETH holders ensured outreach to users already invested in blockchain infrastructure solutions.
  • DeFi Protocol Users demonstrated proven interest in sustainable and scalable blockchain technology platforms.
  • Wealth Management interest targeting captured users seeking long-term cryptocurrency investment opportunities effectively.

Insights & Learnings

Strategic targeting of Token Hodlers: ETH and DeFi Protocol Users delivered exceptional tokenholder growth results. Blockchain-focused advertising proved highly effective for expanding 5ire.org's community in competitive L1 markets. This campaign established a solid foundation for further expansion in the blockchain ecosystem.

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