BlockDAG Network Case Study
Campaign Overview
Blockdag is an innovative Layer 1 blockchain platform that offers zero gas fees and lightning-fast transaction speeds. The company wanted to reach qualified investors for their token presale campaign. Coinband was the agency that ran this campaign for Blockdag, leveraging Blockchain-Ads' advanced targeting capabilities.
Strategy
Coinband launched a comprehensive 60-day campaign on the Blockchain-Ads network with a $50,000 ad spend targeting qualified crypto investors during the presale period.
- Audience Targeting: Focused on Token Hodlers: ETH and DeFi Protocol Users interested in Investing and Wealth Management to reach sophisticated investors seeking high-growth blockchain opportunities
- Asset-Based Segmentation: Targeted wallets with $1,500-$10,000 in assets to attract investors capable of meaningful presale participation
- Strategic Positioning: Emphasized zero gas fees and transaction speed advantages to differentiate from traditional Layer 1 platforms
- Performance Optimization: Continuously tested landing pages, creatives, and calls-to-action to maximize conversion rates and ROI
Results
The campaign delivered impressive results:
- 320% increase in tokens sold during presale
- 3,265+ new unique token holders acquired
Execution
The campaign's success can be attributed to several key factors:
- Targeted behavioral segments increased qualified investor engagement, delivering 45% higher conversion rates than broad market approaches
- Strategic focus on DeFi Protocol Users captured experienced investors familiar with evaluating blockchain technology innovations
- Investment-focused audience alignment resulted in higher-value participants, generating 65% of total presale volume from repeat investors
Insights & Learnings
Blockdag's presale campaign demonstrates the effectiveness of precise behavioral targeting for blockchain projects. Strategic alignment with Token Hodlers and investment-focused audiences generated exceptional results. This success established a foundation for subsequent campaigns including node sales and post-launch promotions. The campaign validates sophisticated targeting approaches for crypto marketing initiatives.
Success Stories
What success looks like
494 BİRON DOLAR
İşlem Ağırlığı
APAC stratejisi Binance, 4.600 yeni yatırım getirisi ile 494K$+ işlem ve 19.78x ROAS ile satın aldı.
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31K
Tüccarlar
Coinbase, Güneydoğu Asya'daki coğrafi hedefleme, 20.08$ EBM ile 31 bin günlük ortalama 20.08$ tasarruf etti.
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3.095
Aktif Yatırımcılar
3.095 aktif tüccar satın alındı | 1,16 milyon dolar işlem hacmi | Davranışsal hedefleme ile 25,5 kat ROAS
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25k
Kullanıcılar
Crypto.com, rakip akıllı sözleşmeleri ve özel Web3 kitle segmentlerini hedefleyerek üç ay içinde 25.000 aktif tüccar kazandı.
+3,058
Users
Compound, Web3 hedefleme ve ilgi çekici reklam kampanyaları ile Arbitrum hacminde %400'lük bir artış elde etti.
65K
Cüzdan Bağlantıları
65.000'den fazla cüzdan bağlantısı | Bağlantı başına 15$ maliyet | 9,8× iade “Küresel pazarlarda 65.000'den fazla yeni cüzdan bağlantısı”
42K
Geliştiriciler katıldı
42.000 geliştirici işe alındı | 8,5 milyon dolardan fazla ekosistemi büyütmek “42.000 geliştirici Base ekosistemine katıldı”
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8.000
Aktif Kullanıcılar
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280%
ROI since 2019
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