Case Studies
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Metacade

Metacade Örnek Olay İncelemesi

4.060
Toplam Dönüşümler
$162,000
Token Satış Hacmi
$7.39
Edinme Başına Maliyet
5.4x
Reklam Harcamasının Getirisi
Company
Metacade
Industry
Oyun
Duration
30 Gün
Budget
30.000$
Objective

Delivered targeted campaigns to crypto gamers and retail investors.

Campaign Overview

Metacade, a pioneering platform in the blockchain gaming space, sought to amplify its token presale efforts for its native $MCADE token. They aimed to attract investors and gamers alike during its pre-sale phase. Leveraging Blockchain-Ads' advanced targeting capabilities, the campaign successfully generated significant engagement and conversions. The campaign focused on promoting the $MCADE token presale with a $30,000 budget over 30 days.

Strategy

The primary goal was to boost token sales by reaching highly relevant audiences.

  • Audience Targeting: Strategically targeted crypto gamers and play-to-earn gamers passionate about PC/Console gaming and mobile gaming, while simultaneously reaching retail investors and high-risk users seeking innovative blockchain opportunities.
  • Creative Strategy: Developed engaging visuals highlighting Metacade's unique play-to-earn mechanics and community governance features.
  • Campaign Optimization: Implemented real-time analytics for continuous targeting refinement and strategic retargeting campaigns.
  • Platform Integration: Leveraged Blockchain-Ads' advanced targeting capabilities to maximize reach within relevant gaming and investment communities.

Results

  • Presale Conversions: 4,060 investors bought the $MCADE token
  • Token Sales: $162,000
  • Impressions: 1,004,168
  • Clicks: 13,751

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Inactive-State
Active State

Execution

The campaign's success can be attributed to several key factors:

  • Strategic Audience Alignment: Blockchain gamers and retail investors perfectly matched Metacade's innovative gaming platform proposition.
  • Behavioral Precision: High-risk users and play-to-earn gamers demonstrated strong conversion potential for token presales.
  • Multi-Platform Appeal: PC/Console gaming and mobile gaming interests captured Metacade's diverse gaming ecosystem vision.

Insights & Learnings

Metacade's success showcases strategic audience targeting's power in crypto gaming campaigns. Blockchain-Ads delivered precise targeting that connected innovative gaming platforms with engaged communities. This demonstrates how understanding audience behavior drives exceptional results in competitive markets.

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18,000

New Players

18,000 new players | $52 cost per player | 7.2× return "18,000 first deposits in LATAM markets"

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