PlayZap

PlayZap Case Study

1250

Total Conversions

$1,819,000

Transaction Volume

$23

Cost Per Acquisition

6.1x

Return on Ad Spend

Company

PlayZap

Industry

Gaming

Duration

30 Days

Budget

$298,361

Objective

Targeted Play-to-Earn Gamers and competitive gaming enthusiasts, delivering 1,250+ high-value acquisitions efficiently.

PlayZap is a competitive casual gaming platform that leverages play-to-earn (P2E) mechanics. The company wanted to attract high-value players to their platform and increase their average revenue per user. With a $298,361budget, they launched a 30-day user acquisition campaign to acquire new paid gamers and increase average revenue per player (ARPU).

Campaign Overview and Strategy

Audience Targeting: Strategically targeted Play-to-Earn Gamers and Mobile Gamers interested in PC/Console Gaming and RPG & MMO experiences to reach players invested in competitive gameplay and progression-based rewards systems.
Premium Player Focus: Concentrated efforts on attracting users likely to make significant in-game purchases and engage with platform's native $PZP token.
Value-Based Acquisition: Prioritized quality over quantity by targeting experienced gamers with proven engagement in competitive gaming environments.

Results

The campaign delivered these exceptional results while maintaining a $23 cost per first transaction and a $4.77 cost per signup:

Total Conversions: Over 1,250 new paid gamers signed up and made transactions.
Average Revenue per Player (ARPU): 23% increase, with an average revenue of $1,456 per player.

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Inactive-State

Active State

Execution

Precision targeting reached experienced Play-to-Earn Gamers already familiar with competitive gaming and reward mechanics.
Interest-based targeting connected PlayZap with PC/Console and RPG enthusiasts seeking premium gaming experiences.
Strategic audience selection attracted Mobile Gamers ready to transition into competitive skill-based gaming platforms.

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Insights & Learnings

PlayZap's targeted approach to experienced gaming audiences delivered exceptional user acquisition results. The strategic focus on Play-to-Earn and competitive gaming communities generated premium player acquisitions. This campaign demonstrates the effectiveness of precise audience targeting in blockchain gaming.