Spinwise Case Study
Campaign Overview
Spinwise is a new online casino platform offering slots, table games, and live dealer experiences. As a new entrant, they faced the challenge of quickly building a user base and establishing a competitive presence. Spinwise invested $10,000 in Ad spend for a 30-day advertising campaign through the Blockchain-Ads network.
Strategy
The campaign goal was to acquire new depositors that are high-value users with potential for long-term use. Spinwise combined precision audience targeting with dynamic optimization to attract high-value crypto gamers:
- Audience Targeting: Targeted Casino Players and Sports Bettors interested in PC/Console Gaming and Mobile Gaming to reach audiences engaged with risk-tolerant activities and interactive entertainment experiences.
- Creative Optimization: Rapid A/B testing of interactive banners and video ads identified top-performing creatives, reducing CPA by 28% and improving engagement.
- Retargeting Campaign: Re-engaged users who interacted with ads but didn't convert, driving 22% of total depositors and lowering acquisition costs.
Results
- Acquired 482 new depositors
- Generated $35,210 in deposit volume
- Total Impressions: 1.05 million
- Total Clicks: 19,235
Execution
- Strategic audience targeting focused on Casino Players and Sports Bettors, driving impressive conversion rates and deposit volume.
- Dynamic creative testing optimized ad performance through rapid A/B testing, reducing acquisition costs by twenty-eight percent.
- Effective retargeting strategies converted initially unresponsive users, significantly lowering costs and improving overall campaign efficiency.
Insights & Learnings
Spinwise's campaign demonstrates Blockchain-Ads' precision targeting capabilities in rapidly scaling gaming platforms with measurable results. Strategic audience selection combined with creative optimization delivered 482 high-value depositors and exceptional return on investment. This data-driven approach established Spinwise's competitive market position while proving targeted advertising effectiveness in gaming.
Success Stories
What success looks like
18K
Nuovi giocatori
BC.game ha acquisito 18.000 nuovi giocatori con i primi depositi nei mercati LATAM a un costo per acquisizione di $52 con un ritorno sulla spesa pubblicitaria di 7,2x.
3,0 MILIONI DI DOLLARI
Depositi per la prima volta
Dafabet ha acquisito 12.000 scommettitori di eSport, generando 3,2 milioni di dollari in depositi attraverso strategie mirate della community di gioco e approcci competitivi al pubblico di gioco.
9,1x
STRADE
1xBet ha acquisito 20.000 giocatori attivi nei mercati africani al costo di 48 dollari per acquisizione con un rendimento di 9,1x grazie al targeting regionale delle scommesse sportive.
21K
Nuovi scommettitori
BetPanda ha acquisito 21.007 giocatori esperti di criptovalute con un CPA di 41,28 dollari tramite il targeting Web3
.avif)
264K $
FTD
Dafabet ha raggiunto 3.718 nuovi depositanti a 12,10 dollari CPA grazie alla precisione del pubblico delle scommesse sportive mirate.
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