Metis Case Study
Campaign Overview
Metis is a Layer 2 blockchain scaling platform designed to enhance the scalability and usability of decentralized applications. Facing competition in the iGaming space, Metis aims to attract more users to PUMPe, which is a community-driven meme factory within the Metis ecosystem.
Metis utilized Blockchain-Ads to run a user acquisition campaign, and this case study covers all the details. The campaign ran for 30 days with an advertising spend of $60,000. The primary objective was to acquire engaged users for the PUMPe Meme Factory contest, thereby increasing activity within the Metis ecosystem and promoting PUMPe's unique features.
Strategy
To achieve these results, Metis employed a comprehensive, data-driven advertising strategy:
- Audience Targeting: Targeted Mobile Gamers and Blockchain Gaming Users interested in PC/Console Gaming and Memes for audiences invested in interactive gaming experiences and viral content creation.
- Creative Optimization: Utilized visually appealing banners and interactive ad formats optimized for both desktop and mobile devices, directing users to the PUMPe Meme Factory contest page.
- Performance Monitoring: Continuous A/B testing of creatives and messaging to refine performance with real-time analytics tracking. The campaign team leveraged Blockchain-Ads' real-time analytics to monitor impressions, clicks, and conversions while measuring user engagement behaviors.
- Retargeting Strategy: Re-engaged users who interacted with ads but didn't initially convert to maximize participation rates.
Results
The campaign delivered impressive results with an average cost per acquisition (CPA) of $7.94.
- Successfully acquired 7,553 participants
- Over 1.5 million ad impressions ensured wide visibility
- Clicks: 52,333
Execution
The success of this campaign can be attributed to several factors:
- Strategic audience alignment: Gaming-focused targeting connected directly with contest participants seeking interactive entertainment experiences.
- Meme culture resonance: Interest-based targeting captured users naturally drawn to viral content creation and community engagement.
- Advanced optimization techniques: Real-time performance tracking enabled quick adjustments maximizing efficiency throughout the campaign duration.
Insights & Learnings
Metis successfully demonstrated targeted advertising effectiveness in blockchain gaming acquisition campaigns. Strategic audience segmentation combined with creative optimization delivered measurable participant engagement results. The campaign established Metis as an attractive platform for interactive gaming experiences.
Success Stories
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