Roobet Case Study
Campaign Overview
Roobet is a leading cryptocurrency-based online casino offering innovative gaming experiences. They wanted to acquire new paid players and increase first-time deposits on their platform. They ran a campaign spanned 120 days with an ad spend of $80,000. The primary objective was to acquire new paid players who would make first-time deposits while maximizing Return on Ad Spend (ROAS).
Strategy
- Audience Targeting: Strategically targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers to reach audiences comfortable with risk-based gaming activities and crypto transactions.
- Asset Optimization: Focused on users holding BTC, ETH, SOL, and stable coins prioritizing those likely to deposit.
- Creative Messaging: Emphasized "provably fair games" and instant withdrawals to address crypto gamblers' trust and speed concerns.
Results
- Paid Players: 1,450+ new paying players, a significant boost for Roobet's user base
- Average First-Time Deposit (FTD) Amount: $102.50, showing high-value deposits from the new players
- Total Impressions: 60 million, reflecting the campaign's broad reach
- Click-Through Rate (CTR): 1.2%, indicating strong engagement with the ads
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Execution
- Targeting High Value Casino Players delivered qualified users, achieving 9.79x ROAS performance.
- CPA optimization maintained $32.48 acquisition costs while scaling to 1,450+ new players.
- Sports Bettors targeting captured risk-comfortable users, driving $102.50 average first deposits.
Insights & Learnings
Roobet's targeted approach demonstrates precision advertising effectiveness in competitive crypto gaming markets. Strategic audience selection delivered exceptional player quality while maintaining strong return metrics. The campaign reinforces targeted advertising's potential for driving qualified acquisitions in cryptocurrency gaming.
Success Stories
What success looks like
18K
Nuovi giocatori
BC.game ha acquisito 18.000 nuovi giocatori con i primi depositi nei mercati LATAM a un costo per acquisizione di $52 con un ritorno sulla spesa pubblicitaria di 7,2x.
3,0 MILIONI DI DOLLARI
Depositi per la prima volta
Dafabet ha acquisito 12.000 scommettitori di eSport, generando 3,2 milioni di dollari in depositi attraverso strategie mirate della community di gioco e approcci competitivi al pubblico di gioco.
9,1x
STRADE
1xBet ha acquisito 20.000 giocatori attivi nei mercati africani al costo di 48 dollari per acquisizione con un rendimento di 9,1x grazie al targeting regionale delle scommesse sportive.
21K
Nuovi scommettitori
BetPanda ha acquisito 21.007 giocatori esperti di criptovalute con un CPA di 41,28 dollari tramite il targeting Web3
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264K $
FTD
Dafabet ha raggiunto 3.718 nuovi depositanti a 12,10 dollari CPA grazie alla precisione del pubblico delle scommesse sportive mirate.
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