InFlame Case Study
Built Custom Audiences and ran Hyper-Targeted crypto Campaigns to generate 600+ Qualified Leads
Inflame Agency is a specialized influencer marketing agency catering to the blockchain and crypto space. They wanted to expand their client base and reach decision-makers in crypto companies. Leveraging Blockchain-Ads' advanced blockchain audience targeting, Inflame Agency ran a successful campaign that generated over 600 qualified leads and achieved a 1.44% click-through rate.
Campaign Overview
Inflame Agency partnered with Blockchain-Ads to achieve the following goals:
- Reach decision-makers in blockchain companies responsible for marketing and influencer collaborations
- Showcase their expertise in connecting brands with top crypto influencers
- Generate qualified leads and nurture them into potential clients
- Increase brand awareness within the crypto space.
Strategy
- Custom Audiences: Built segments of users who had previously engaged with crypto marketing platforms or participated in blockchain-based influencer campaigns.
- Hyper-Targeted blockchain Campaigns: Combined wallet activity, chain data, and portfolio thresholds to reach high-impact crypto influencers and decision-makers.
- Portfolio Balance: Targeted users with portfolio balances of $100,000 and more
The execution of this campaign was approached in a phased manner, but with a unique twist to maximize impact and maintain engagement:
- Initial Outreach: Inflame Agency launched with targeted messaging to key decision-makers, using personalized videos and case studies to establish credibility quickly.
- Interactive Engagement: Interactive experiences like webinars and influencer-led panels showcased crypto influencer marketing insights, positioning Inflame as an industry thought leader.
- Conversion-Driven Follow-Up: Strategic follow-ups offered exclusive consultations and custom proposals, while retargeting ads reinforced Inflame Agency's value to interested prospects.
Results
With a cost per lead (CPL) of $15.5, the campaign achieved these metrics, demonstrating the campaign's effectiveness in reaching and engaging the target audience.
- Qualified Leads Generated: 600+
- Total Impressions: 15M
- Click-Through Rate (CTR): 1.44%
The campaign not only succeeded in raising awareness of Inflame Agency’s services but also drove significant client acquisition. The personalized and interactive approach resonated well with decision-makers, resulting in high engagement and conversion rates.
Execution
The campaign's success can be attributed to several factors:
- Precise Targeting: Utilizing Blockchain-Ads' on-site and behavior targeting features allowed Inflame Agency to reach the most relevant decision-makers in their niche.
- Personalized Approach: The use of tailored content and direct messaging resonated well with the target audience.
- Interactive Content: Webinars and panel discussions provided value to prospects while showcasing Inflame Agency's expertise.
- Strategic Follow-up: The phased approach with targeted retargeting kept Inflame Agency top-of-mind for potential clients.
Insights & Learnings
Inflame Agency's partnership with Blockchain-Ads demonstrates the effectiveness of a highly targeted and interactive campaign in the B2B crypto marketing space. By leveraging Blockchain-Ads' platform capabilities and implementing a strategic, personalized approach, Inflame Agency successfully expanded its client base in a competitive market.
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