Fairspin

Fairspin Örnek Olay İncelemesi

782

Toplam İlk Kez Mevduat

%70

Yinelenen Müşteri Oranı

$70

Edinme Başına Maliyet

4 kat

Reklam Harcamasının Getirisi

Company

Fairspin

Industry

Web3 Kumarhanesi

Duration

180 Gün

Budget

54.720$

Objective

Deployed precision behavioral targeting and multi-phase retargeting to maximize player acquisition and retention rates.

Campaign Overview

Fairspin is one of the fastest-growing crypto casinos worldwide, seamlessly blending Web3 elements with traditional gambling. Given industry restrictions around Web3 and gambling advertising, acquiring new paying users at a profitable ROI was needed. Leveraging advanced targeting capabilities on the Blockchain-Ads platform, the Fairspin team aimed to overcome these hurdles and attract high-value customers at scale.

Strategy

Fairspin's primary goal was to drive first-time deposits through strategic audience targeting and continuous optimization over six months.

Audience Targeting: Targeted Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming to reach engaged players seeking premium gaming experiences.
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Multi-Phase Retargeting: Implemented three-stage retargeting campaigns targeting non-registrants who clicked ads, registered non-depositors, and existing customers for deposit increases.
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Creative Optimization: Ran diverse promotions highlighting sports betting and crypto rewards, continuously testing messaging and landing pages.
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Performance Refinement: Optimized each funnel step throughout the campaign to maximize ROI through data-driven adjustments.

The team refined messaging, offers, and targeting based on real-time performance data to ensure they reached the most relevant audiences efficiently, focusing on users with high engagement potential and gaming interest.

Results

The Fairspin team achieved remarkable results with a $70 CPA on paid users, acquiring 782 first-time deposits and enabling Fairspin to double its ad spend month over month, extending reach and solidifying its position as a leader in Web3 gaming.

782 First-Time Deposits: Successfully acquired at $70 CPA
70% Became Recurring Customers: 547 of 782 FTDs found ongoing value and continued playing
$2,000 LTV (over 180 days): Strong retention and revenue from the acquired user base
4x ROAS on Initial Deposits: Demonstrated profitable returns in a highly competitive market

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Inactive-State

Active State

Execution

Strategic behavioral targeting enabled precise reach to Casino Players and Sports Bettors with proven gaming engagement patterns.
Multi-phase retargeting converted 70% of first-time depositors into recurring customers through personalized behavioral messaging sequences.
Continuous creative optimization and landing page testing significantly boosted customer lifetime value to $2,000 over six months.

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Insights & Learnings

Through strategic behavioral targeting and systematic retargeting optimization, Fairspin achieved profitable user acquisition at $70 CPA. The campaign generated exceptional 4x ROAS while building sustainable customer relationships in competitive gaming markets. This demonstrates how precise audience targeting and data-driven optimization unlock scalable growth for gaming ventures.

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Success Stories

What success looks like

FXTM forex broker homepage featuring mobile trading platform educational resources and 18,000 new player acquisition success

18K

Yeni Oyuncular

BC.Game, LATAM pazarlarındaki ilk para yatırma işlemlerini gerçekleştiren 18.000 yeni oyuncuyu Satın Alma Başına Maliyet ve 7.2x Reklam Harcama Getiri ile satın alma Başına Maliyet karşılığında satın aldı.

BC.Game